Newsletter Informational (client) mailing is a way to stay in touch with all your customers and partners and stimulate recommendations and repeated requests. They talked in detail about mailing management in previous chapters. Welcome kit and letter for new customer This is a paper tool, in a format similar to a marketing kit, but with slightly different tasks. It eliminates consumer repentance and works to create and build customer loyalty to your business. Attorney Marketing Network focuses on helping lawyers with their marketing.
You can also manage customer expectations with it. Including, exceed their expectations, if he did not expect to receive detailed material from you, but received. A welcome kit reduces confusion, calls with questions. If you are in the welcome kit, assign the instruction with a description of how the case usually goes, what stages it includes, what stages, what are the pitfalls and what needs to be done at one stage or another, what does the lawyer at one stage or another. You bring clarity to the consciousness of the client, and he will already be less worried, will be more relaxed and more satisfied, and will not call you with various clarifying questions. You can use review management to get your clients to leave reviews on your social media platforms.